Clematis

SEASONALITY
➜ Spring–Summer (Late Apr–June)

DESIGN TYPE
➜ Accent Flower, Texture Flower

VASE LIFE
➜ Moderate

BLOOM SIZE
➜ 2–4.5in

STEM LENGTH
➜ 40–90cm

➜ Clematis is best processed immediately upon arrival and should ideally not remain dry-packed for longer than 24 hours

➜ Give stems a fresh angled cut and allow 2–3 hours of hydration before designing, keeping buckets filled with clean, fresh water

➜ Handle stems gently while processing—the delicate blooms and developing buds can bruise more easily than the sturdy stems suggest

➜ Strip only the foliage that will sit below the water line, leaving the upper leaves to naturally frame the flowering stems

➜ Clematis is beautiful in hand-tied bridal bouquets, garden-style centerpieces, everyday vase arrangements, meadow-inspired florals, and romantic spring and summer event work where its airy blooms soften larger focal flowers

➜ If holding for several days, recut stems and refresh the water regularly to encourage continued hydration and healthy bud development

➜ Store stems in the cooler until production begins to help slow bloom progression and preserve delicate flowers

➜ Leave a little breathing room around the blooms—the open, airy habit is part of what makes clematis so distinctive

POSITIVES ➜
♡ Beautiful bloom shape
♡ Excellent movement and texture
♡ Highly sought after in wedding work
♡ Unique garden character

NEGATIVES ➜
✗ Delicate compared to sturdier flowers
✗ Seasonal availability
✗ Can require gentle handling
✗ Makes everything else in the bouquet look slightly less interesting

Why is my clematis looking a little floppy?
➜ Clematis naturally has slender, vine-like stems that are much more delicate than many cut flowers—a good drink of water should improve stem firmness, but some graceful movement is completely normal

Will my clematis continue opening after arrival?
➜ Sometimes, but not dramatically—depending on the variety, buds may continue opening slightly after hydration while mature blooms remain relatively unchanged

Why are some petals falling off?
➜ Their naturally delicate petals can be knocked loose during shipping and handling—a little petal drop isn't unusual, especially on fully mature blooms

Can clematis be used outdoors?
➜ Yes, but with a little extra care—heat, direct sun, and wind can shorten its vase life more quickly than many sturdier flowers; clematis is happiest when kept cool and hydrated

Why doesn't my bunch look as full as the photos?
➜ Clematis creates beauty through movement rather than mass—designers often weave multiple stems throughout an arrangement to create that airy, climbing effect

Can I use clematis as a focal flower?
➜ Usually not—florists use it as a specialty accent flower that adds whimsy, texture, and natural movement throughout a design

Why are some blooms facing different directions?
➜ Completely normal—clematis is a naturally vining plant, so blooms naturally face different angles instead of all looking forward; the uniqueness of every stem is part of the magic

I thought clematis was a vining garden flower not hardy enough for floral design?
➜ You’re not wrong! Clematis is a popular flowering garden plant, known for its climbing ability, fast growth, and incredibly prolific blooms
➜ In the early 2010’s, a new variety was introduced, after a careful and time-consuming breeding process was developed by dutch breeder, Jan van Zoest
➜ The Clematis Amazing® series is a non-vining, straight-stemmed premium accent flower that’s become a more commercially available (and highly sought after) fresh product every year since

☆ Adds beautiful natural movement
☆ Creates a true garden-grown aesthetic
☆ Excellent in bouquets, and garden-styled centerpieces or installations
☆ One of the most whimsical flowers available
☆ Makes arrangements feel effortlessly romantic

☆ Garden Roses
☆ Sweet Pea
☆ Campanula
☆ Hydrangea
☆ Ranunculus
☆ Viburnum
☆ Astilbe

☆ Clematis is one of the few cut flower varieties that naturally grows as a vine, which is why its stems create such graceful movement throughout floral designs

☆ There are hundreds of clematis species and cultivars, but the varieties found in the floral design industry are typically the Clematis Amazing® series, developed by Dutch breeder Jan van Zoest

☆ Rather than creating volume, clematis is used to soften arrangements and connect flowers together, almost like nature is weaving everything into place

☆ Many florists intentionally let clematis spill and wander through a design because that's exactly how it grows in the garden