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Strawflower
Strawflower
MINIMUM ORDER QUANTITY: 3 Bunches (30 stems)
EVERLASTING STRAWFLOWER—10 STEM/BUNCH
Summer + Fall Flowers | NOVA Wholesale Floral Supply
Strawflower (Xerochrysum bracteatum) is widely loved for its papery petals, vibrant colors, and seemingly supernatural longevity. The blooms maintain their shape and color remarkably well, making them one of the most popular flowers for both fresh and dried floral design.
Quantity
Regular Price
$14.95 USD
Regular Price
Sale Price
$14.95 USD
Delivery Calculated at Checkout
DETAILS + SPECS
DETAILS + SPECS
SEASONALITY
➜ Summer–Fall (Jun–Nov)
DESIGN TYPE
➜ Accent Flower, Texture Flower
VASE LIFE
➜ Excellent
BLOOM SIZE
➜ 1–3in
STEM LENGTH
➜ 40–70cm
CARE + HANDLING
CARE + HANDLING
➜ Recut the stems as soon as they arrive and place them into clean, fresh water, allowing 3–4 hours of hydration before designing
➜ Handle the blooms by the stem whenever possible—the papery bracts are surprisingly durable but can become misshapen if repeatedly compressed
➜ Don't wait for every flower to open completely before using them—slightly tighter blooms add wonderful variation and continue developing naturally in the arrangement
➜ Give each bloom a little breathing room throughout the design so its unique texture can be appreciated instead of disappearing into surrounding flowers
➜ Strawflower transitions beautifully from fresh arrangements to dried florals, making it a favorite for bouquets, centerpieces, wreaths, and everlasting keepsakes
➜ If you plan to preserve your flowers, simply leave the stems in place after the fresh blooms have faded—strawflowers dry naturally with very little effort
PROS + CONS
PROS + CONS
POSITIVES ➜
♡ Exceptional longevity
♡ Beautiful dried performance
♡ Great texture
♡ Strong color retention
NEGATIVES ➜
✗ Petal texture surprises some customers
✗ Not everyone's preferred aesthetic
✗ Can feel a little quirky
✗ Has survived things we'll never know about
FAQ's
FAQ's
Why is it called strawflower?
➜ The colorful "petals" have a crisp, papery texture that resembles dried straw, giving the flower both its common name and its remarkable ability to retain its beauty
Can strawflowers be dried?
➜ Absolutely—they're one of the floral industry's most celebrated everlasting flowers, holding both their shape and vibrant color long after drying
Are the papery petals supposed to feel dry?
➜ Yes! That's one of strawflower's defining characteristics—even when fresh, the colorful bracts naturally have a crisp, papery texture
What flowers pair especially well with strawflower?
➜ Strawflower pairs beautifully with scabiosa pods, statice, yarrow, eucalyptus, roses, and other flowers where texture and natural character are just as important as color
When would you choose strawflower in a fresh arrangement?
➜ Reach for strawflower whenever you want distinctive texture, exceptional longevity, and a bloom that looks just as captivating fresh as it does preserved
DESIGNER NOTES
DESIGNER NOTES
☆ Incredible fresh and dried value
☆ Unique papery texture
☆ Excellent color retention
☆ Great for modern and dried floral work
☆ Essentially two products in one
POPULAR PAIRINGS
POPULAR PAIRINGS
☆ Dahlias
☆ Scabiosa
☆ Craspedia
☆ Bunny Tail
☆ Rice Flower
☆ Sunflowers
☆ Trachelium
FLOWER FACTS
FLOWER FACTS
☆ The colorful "petals" aren't petals at all—they're papery bracts that protect the tiny true flowers nestled in the center of each bloom
☆ Strawflower is one of the world's best-known everlasting flowers, prized for maintaining its color and shape with little change after drying
☆ Unlike many flowers that reach their peak for only a few days, strawflower is admired for looking beautiful at nearly every stage—from fresh-cut stem to dried botanical
