Ginestra

SEASONALITY
➜ Winter–Early Spring (Nov–Apr)

DESIGN TYPE
➜ Accent Flower, Filler Flower, Texture Flower

VASE LIFE
➜ Moderate

BLOOM SIZE
➜ 0.5–1in

STEM LENGTH
➜ 50–80cm

➜ Ginestra can comfortably remain dry-packed in the cooler for up to 2 days before processing, though conditioning upon arrival will provide the longest vase life

➜ Recut stems at a sharp angle before conditioning in fresh, cool water

➜ Allow 4–6 hours of hydration before designing for maximum stem and lateral strength

➜ Condition in moderately full buckets, removing any foliage that will sit below the water line

➜ Ginestra performs well in both fresh water arrangements and properly saturated floral foam

➜ Ginestra styling is versatile—they can be massed, used as single stems, or broken up into smaller laterals to distribute color throughout a shallow-vessel arrangement, or even multiple designs

➜ Loose blooms shedding during shipping is normal and to be expected—shake bunches out gently during processing to remove shed blooms before dropping in water

➜ Store in the cooler until design time to help preserve the delicate, short-lived flowers

➜ Save shorter cutoffs—they're perfect for bud vases, personals, and final touches and details

POSITIVES ➜
♡ Excellent movement
♡ Great coverage
♡ Beautiful seasonal color
♡ Perfect for garden-style work

NEGATIVES ➜
✗ Has strong opinions about personal space
✗ Branching stems can be a lot
✗ Not particularly tidy
✗ Refuses to acknowledge organizational systems

What is ginestra commonly used for?
➜ Ginestra is used to add movement, texture, and color throughout arrangements

Can ginestra stay boxed overnight?
➜ Yes, ginestra generally tolerates overnight dry storage in the cooler well, though prompt conditioning is always recommended

Is it normal for a bunch to look so much bigger after it's unpacked?
➜ Ginestra is naturally airy and heavily branched—once the stems are separated and hydrated, the bunch often appears significantly fuller than it did in the box

Does ginestra have a fragrance?
➜ Yes—many varieties have a naturally sweet, herbal fragrance that's especially noticeable while processing and designing

Can ginestra stay out of water during event setup?
➜ For short periods, yes—it generally handles event setup well but, like most flowering products, benefits from returning to water as soon as possible

Can ginestra be used in floral foam?
➜ Absolutely—it performs very well in properly saturated floral foam and is commonly used in large event designs, installations, and structures

Is ginestra a filler flower?
➜ Yes, though it often contributes enough movement and color to function as an accent or texture flower as well

☆ Incredible movement and texture
☆ Creates natural garden-style character
☆ Excellent coverage with relatively few stems
☆ Adds color without visual weight
☆ Makes arrangements feel instantly more dynamic (and expensive)

☆ Garden Roses
☆ Feverfew
☆ Bupleurum
☆ Scabiosa
☆ Sweet Pea
☆ Cosmos
☆ Peonies

☆ Ginestra naturally grows in loose, branching sprays, allowing florists to harvest dozens of smaller flowering stems from a single bunch

☆ A few stems can dramatically change the shape of an arrangement

☆ Its light, airy structure adds movement without overwhelming focal flowers, making it especially popular in garden-style and meadow-inspired designs