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Stock

Stock

MINIMUM ORDER QUANTITY: 3 Bunches (30 stems)

FRAGRANT STOCK—10 STEM/BUNCH
Wholesale Stock Flower | NOVA Floral Supply

Stock (Matthiola incana) is one of the floral industry's most beloved flowers, known for its fragrant blooms, soft texture, and impressive stem value. Featuring multiple florets along strong, flexible stems, stock brings color, volume, fragrance, and garden charm while working beautifully across almost any design style.
Quantity

In-Stock

Regular price $1.29 USD
Regular price Sale price $1.29 USD
Sale SOLD OUT
Delivery Calculated at Checkout

DETAILS + SPECS

SEASONALITY
Available Year-Round
DESIGN TYPE
Accent Flower, Line Flower
VASE LIFE
Moderate
BLOOM SIZE
1–2in
STEM LENGTH
60–80cm

CARE + HANDLING

➜ Freshly recut each stem before placing stock into clean water, then allow 3–4 hours of conditioning before designing
➜ Stock appreciates cool temperatures—keeping it properly chilled before use helps preserve both the blooms and their signature fragrance
➜ Avoid packing the flower spikes too tightly together in your design; giving them a little breathing room lets the individual florets show off their natural texture
➜ Tuck stock slightly behind your primary focal flowers—it fills visual gaps beautifully while still allowing the blooms to peek through and create depth
➜ Stock is equally at home in hand-tied bouquets, lush centerpieces, garden-style arrangements, and sympathy work where fullness and fragrance elevate the overall design
➜ Save stems with the most unopened buds for designs that need to last several days—they'll continue opening beautifully, extending the life of the arrangement

PROS + CONS

POSITIVES
♡ Wonderful fragrance
♡ Great coverage
♡ Excellent value
♡ Versatile design applications
NEGATIVES
✗ Blooms often open at different stages
✗ Can be sensitive to heat
✗ Sometimes arrives looking like it just woke up
✗ Carries snacks for the whole group

FAQ's

Why is stock considered such a florist favorite?
➜ Few flowers bring as much value to a design—stock contributes fragrance, fullness, height, and soft texture all from a single stem
Does stock have a fragrance?
➜ Yes! It's one of the floral industry's most beloved naturally fragrant flowers, offering a sweet, spicy scent that's especially noticeable in centerpieces and bouquets
How is stock different from snapdragons?
➜ Stock forms dense flower spikes with closely packed, fragrant blooms, while snapdragons have more open stems with individually spaced florets that create a thinner, lighter, airier look
Can I use stock as an accent flower?
➜ Absolutely—while it's traditionally categorized as a line flower, its generous bloom size often allows it to bridge the gap between line, accent, and focal flowers depending on the design
What flowers pair especially well with stock?
➜ Stock is a natural companion to garden roses, ranunculus, lisianthus, peonies, hydrangea, and tulips, where its soft texture and fragrance round out romantic floral palettes

DESIGNER NOTES

☆ Incredible fragrance
☆ Excellent flower-to-dollar value
☆ Adds fullness quickly, without sacrificing structure
☆ Available in a wide range of colors
☆ Quietly holds entire recipes together

POPULAR PAIRINGS

☆ Roses
☆ Lisianthus
☆ Anemones
☆ Spray Roses
☆ Scabiosa
☆ Hydrangea
☆ Peonies

FLOWER FACTS

☆ Stock has been grown for centuries not only for its beauty, but also for its wonderfully sweet fragrance—a trait that's surprisingly uncommon among modern cut flowers
☆ The botanical name, Matthiola incana, honors 16th-century Italian physician and botanist Pietro Andrea Mattioli
☆ Designers often reach for stock when an arrangement feels "almost there"—its combination of height, fullness, and scent has a remarkable way of making floral designs feel complete
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